ASTROFLAV
Astroflav is a supplement company based in New Jersey producing products such as pre-workouts, testosterone boosters, fat burners, and a whole lot more. The company prides themselves on using the highest quality ingredients and aims to help their customers achieve their goals. As Astroflav was growing so did their line of products. They needed long-term support when it came to packaging as well as various pieces of marketing collateral.
Astroflav does a lot of their sales online, but part of their business also comes from large wholesale orders. They needed a catalog that could effectively detail each of their supplements, providing an educational overview and highlighting the primary benefits. The catalog has proved to be a highly useful tool for Astroflav’s sales reps.
There’s no argument, Amazon is the first place people check when they’re looking to make a purchase. They consistently have the best prices, fastest shipping, and best return policy. It’s a great opportunity to get your products in front of people. Astroflav decided it made sense for them to start offering certain products there. We designed an Amazon storefront page where people could learn more about Astroflav, and browse their full lineup of products with the goal of creating returning, loyal customers.
With an extensive line of products, maintaining a cohesive system can be challenging. I’ve helped Astroflav maintain their packaging system, preserving uniformity and brand recognition. Shown below are their line of capsule bottles. Not shown are the other dozen+ powdered products.
When Astroflav had their branding done, a modified typeface was used for the product titling on packaging. The type looked great, but it was limiting, and a bit cumbersome to customize the type every time we wanted to add a new product to the line. We ultimately decided to build out an entire set of characters and created a fully functional typeface. This helped to not only streamline the label design process, but also now allowed the type to be set in other places such as social media, which was maintained in-house where customizing type by hand wasn’t really an option.