COPA REBRAND
Copa is a canned tequila cocktail company operating out of Central New Jersey. They had successfully existed in the market for about 2 years with their original identity before initiating this rebrand. They really liked the overall feel of their existing branding, but recognized there were some design flaws, and wanted to revisit their logo, packaging, and brand identity as a whole.
The existing logo was problematic for a couple of reasons;
1.) The word mark got lost in the graphic, and the tagline was far too small in most applications.
2.) The graphic relied on color too much.
We recreated the logo to work with fewer colors, and we were even able to create a one color version without sacrificing any detail. The Copa brand needed to stand tall even when the illustrative icon can’t be present, which would inevitably happen in certain applications. We needed a wordmark we could start building some equity in, something that felt recognizable enough to exist on its own but also works locked up with the icon.
The final deliverable for this project was getting their website updated to reflect the brand changes. We also created a line of Merch where we got to have a bit of fun. The goal was to create something that felt more “fashion”, and less “promo”.
