EASTERN LIFESTYLE
This client and her husband were running a pop-up boutique in a few locations around Maryland, primarily catering their collections to women. They decided at a certain point, that it would make sense to offer some products that appeal to the men that their female shoppers would often be accompanied by. They wanted to create something that felt blue collar, and represented the heritage and the nautical elements the north east coast has to offer.
We looked at a bunch of different options for the icon design, but we ultimately landed on this lighthouse, where the light cuts through the icon’s container. With the primary logo including so much type, we ended up with a pretty extensive suite of alternate logos which is great for smaller applications.
Having such a deep inventory of alt logos makes for a flexible, easy to apply visual identity, offering tons of opportunities and keeps things fresh.
The final piece of the Eastern Branding scope was a landing page. The site is always a great place to prove the logo, type, imagery, and copy working together effectively.
