SHORELINE HARD SELTZER
Shoreline Seltzer was created by a couple Jersey natives who saw an opportunity in a booming seltzer market dominated primarily by giant brands like white claw and truly, to introduce a local, small batch product. They wanted to create a brand that felt uniquely New Jersey and pull inspiration from the historic shore towns and boardwalks.
The plan was to launch with 5 flavors, but they knew once they launched, they would plan to add and remove flavors, so it was important we created a flexible packaging system that wouldn’t cause issues or unnecessary labor down the road.
The final deliverable for this project was a landing page. We introduced a grain to the imagery here, reinforcing the heritage and rich history of the jersey shore, and created a nice contrast off the smooth pastel blocks of color.
