SMARTWOOL
Smartwool is an outdoor brand who got their start in 1994, producing the first merino wool ski sock. They’ve since immensely expanded their sock line, introduced merino apparel and base layers, and now support year-round activities including skiing/snowboarding, hiking, running, biking, and much more. I’ve fostered a long-term relationship with Smartwool and regularly tackle projects ranging from email marketing to retail displays and everything in between.
Tech Sheets
Each season, Smartwool provides tech sheets detailing their product line to sales associates to help them better sell Smartwool products. They needed to create a new template that would support scannable product education blocks across the wide variety of technology and apparel categories.
Fall / Winter 23’
Each season the Smartwool creative team deploys a unique look and feel toolkit used to maintain cohesion across channels. The FW23 campaign shown here was art directed by Gabe Re, and the copy was written by Noah Schneiderman. Throughout the season Smartwool needed continued support assembling marketing deliverables such as print ads, emails, website assets, and more based on the established art direction.
Chase Woah
Chase Woah is a brand campaign concepted by Smartwool’s brand team, alongside the Boulder, CO agency, Fortnight Collective. The agency provided Smartwool with a concept, but they needed the assets finalized and a set of rules built around them. The final deliverable here was a toolkit outlining usage guidelines and digital asset examples, as well as paid media assets to support the campaign on social channels.
Second Cut
Through Second Cut, Smartwool’s sustainability program, Smartwool is able to collect old socks to turn into recycled material and ultimately create new products. They’ve needed continued support developing assets for the program ranging from ecomm assets, to retail window displays and even a logo animation.
Snowboarder’s Journal
Smartwool has purchased space in the Snowboarder’s Journal, a print magazine, for a few consecutive years. They needed support creating a full spread ad under their “Whoa” campaign from the fall of 2024. The goal was to create something that felt epic and balanced the “Woah” moment with branding and brand language. The copy was written by Noah Schneiderman.