Spano Psych
Spano Psychological is an independent, Philadelphia based psychotherapy and neuro evaluation practice. After spending her career with larger practices, she decided to break out on her own and build a practice shaped by her own perspective and specific approach to care. She believes that mental health is optimized not simply through therapy, or medication, but through healthy diet and lifestyle choices as well.
We wanted to create a super approachable logo, and we also wanted it to conceptually align with Dr. Spano’s philosophy when it comes to care. The super round, geometric, chunky letterforms feel anything but your typical corporate office. It feels friendly and optimistic, modern and energized. We created an overlapping moment between the “P” and the “A”, representing the ideal mental state achieved through a combination of healthy habits and time spent in Dr. Spano’s chair. Ultimately the logo represents Dr. Spano’s holistic approach to care.
The overlapping shapes incidentally create a “leaf” shape. This shape represents the goal Dr. Spano sets for her clients. We decided to isolate that shape for use on its own as well as in a pattern.
The website is designed mostly to attract new clients. We wanted to make sure it was easy to navigate, and did a good job educating a user on what made Spano Psych unique. We were able to achieve this both through thoughtful language and intentional design.
